Choosing the right targeted buyers is so important to selling your home these days. Just as with any other product, you have to market what you’re selling. Selling your home is no different. That means you have to figure out who your ideal consumer is and what they are looking for. You have to select your targeted buyers and discuss with your realtor how your home matches their needs.
Selecting Your Targeted Buyers
Different groups of people have different needs. A single young professional will have drastically different wants than a growing family of four. You have to figure out what needs and desires your home will fulfill. During your walk through appointment, your home stager should grasp who your ideal group of targeted buyers. Once they get a feel for the house they will give their recommendation. Then, they will base their staging design on the selected targeted buyers. Remember, home staging isn’t just about putting furniture into a room—it’s about creating a lifestyle.
Pro tip: Think back to the time you bought the home. What made it appeal to you? What about the property made you invest your life’s savings to purchase it? Chances are, your target buyers will be the same as what you were when you bought your home. Your agent and home stager will guide you in the selection based on their expertise.
An Agent’s Houzz Review
“As a real estate agent, I understand the importance of creating the right vision for your targeted buyers through staging. I also know how emotional selling a home can be and it’s best to hire professionals to help you make the right decisions. So when it was time to sell my house I called, Shirin and Seattle Staged to Sell. Our home had a non-traditional floor plan so targeting the right buyer was extremely important. This was a big and challenging decision but ultimately trusted Shirin’s initial vision of our targeted buyer and let her run with it. She gave our target buyers the exact vision we were looking for with her inventory and helped us sell our house in 12 days for 24% over asking.” —Ryan Riley’s review on Houzz
Our client, Ryan Riley understood that by properly selecting the targeted buyers for his home, his house sold quickly and for significantly above the asking price. He correctly pinpoints the cause of the success; our staging design portrayed the “exact vision” the buyers wanted. By basing our design on the desired lifestyle of the targeted buyers, we were able to demonstrate that Riley’s house fulfilled both their needs and wants. That is why the buyers proved willing to pay about a quarter over the asking price in one of America’s most expensive real estate markets.
A Recent Example
Over the summer, we staged a home in Seattle’s Denny Blaine neighborhood. During the walkthrough appointment, we recommended that the targeted buyers should be a growing family. As Seattle’s boutique staging company, we custom-designed the house based on this group of buyers. We staged two of the bedrooms for kids. The first, we decorated in a very feminine princess-style way. The second kids’ room we staged with two twin beds targeting boys. The two competing homebuyers turned out as couples with children. One had two twin boys and the other a daughter. Our design choices demonstrated to both couples that our client’s house was exactly what they were looking for. The kids fell in love with the bedrooms and became a huge factor of why both couples bid on the home. Our client said:
“We are a couple in our 60s with no children and the house was decorated and furnished to our adult taste. Shirin had a vision of the target buyer reflected in the staging of our house. She felt the target buyer was a family with young children – she staged one bedroom beautifully for a teenage girl and another bedroom for two young boys. Our two leading offers were from one family with a teenage girl (who loved the pink girly room) and another family with young twin boys. I am sure the staging helped increase the value of the sale and probably contributed to the fact that we had a very speedy sale – three weeks from listing to closing date.” —Jackie Bardsley’s review on Google
Staging with Seattle Staged to Sell
Both of these examples prove just how crucial it is to select the right group of targeted buyers. If you are in the Greater Seattle Area and looking to sell your home call us at (206) 334-0266 to set up an appointment. We will be happy to help you select your targeted buyers and create a design specific to your home.