A Staging Case Study: How Investing in Home Staging Pays Off

Investing in home staging is often seen as intimidating by sellers because they don’t want to spend money on something they don’t understand or don’t see as necessary. However, our fabulous client, Chad Dierickx, had the perfect example to prove that investing in home staging is well worth the investment.  In this blog post, we’ll take a look at how Chad’s client benefited from staging their home and why the best agents see home staging as an essential marketing strategy in today’s real estate market.

Chad Dierickx Realtor headshot

Seattle Realtor Chad Dierickx.

A Skeptical Client Learns that Investing in Home Staging Pays Off

We have been fortunate to have worked with Chad a number of times in the past, but one of his recent clients was skeptical about staging their home. They were uncertain of whether staging was necessary and hesitant to pay the upfront costs. However, as an experienced agent who believes in the value of home staging, Chad persisted in hopes that his client would reconsider. After several discussions, the seller (reluctantly) agreed to stage the home after asking one last time, “You believe in staging that much?” Chad’s answer was a simple, “Yes.”

By looking after his client’s best interests, despite initial reluctance, Chad arranged for us to stage the home. When it hit the market, it successfully sold in just 5 days with 10 offers! The listing got a lot of immediate interest, despite the shifted market favoring buyers. Chad’s excellent client care proved effective. When the offers kept coming in, Chad’s client was so pleased they reached out to him to thank him for his guidance and that the staging had paid off—literally! 

We are delighted for the success of Chad and his happy client.

Why It’s Worth Investing in Home Staging

Making the Best First Impression Through Online Marketing

It is natural for many home sellers to feel similarly to Chad’s client. Some sellers may believe that Seattle’s hot real estate market will sell their house without effort. However, this isn’t the case, especially as Seattle’s real estate boom has slowed down in recent months and has shifted towards favoring buyers. Other sellers focus on the high upfront costs of staging their home. They worry about whether or not they will see a return on their investment.

However, in today’s market, it’s more important than ever for a listing to make a good first impression. Most buyers choose which homes to view based on the online listing photos. This means proper marketing is essential if you want to get top dollar for your home. Therefore, it’s crucial for sellers to invest in professional staging and quality photography. A well-staged home will stand out from other online listings and generate more interest from buyers. Studies show that staged homes sell faster than non-staged homes.

Investing in Quality, Physical Home Staging Creates Emotional Attachment Amongst Buyers

Once a buyer decides to view a house, they need to develop an emotional attachment before making an offer. They need to envision their future, with all of their hopes and dreams, in the home. Quality home staging isn’t just putting in furniture in a house; it’s deciding on a group of target buyers and then creating a design to sell them their desired lifestyle. If this is achieved, buyers will pay more for a home because of the emotional attachment that they developed as they walked through each room. This is why investing in physical home staging is more effective in comparison to paying for only virtual staging.

Remember, the price of investing in home staging is always less than the first reduction. That’s why as a seller, it’s always important to hire an experienced agent, such as Chad Dierickx, who will focus on your best interests, and a professional home stager that’s an expert in cultivating emotional attachment.


Selling a home can be stressful, and it can be hard for sellers to justify the upfront cost of home staging. However, As Chad Dierickx proved with his client’s story, investing in home staging pays off when it comes time to sell your home. If you’re planning on selling your home, don’t be afraid to invest in quality home staging. It will make your house more attractive to potential buyers and help you sell faster and for a higher price.

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