• Our 2012 Seattle Home Staging Statistics & Fun Facts


    A Happy New Year to all of you and welcome to 2013!

    As usual, THANKS to an outstanding and dedicated team as well as YOU, our clients, we had an amazing 2012. It is always exciting for us to look back at this time of the year and see how we have grown as a company and as people. I’d like to take this opportunity to share some of our 2012 successes with you.Read more

  • Staging A Magnolia Neighborhood Contemporary Home

    Lately we, at Seattle Staged To Sell, have been busy staging lots of homes in one of Seattle’s favorite neighborhoods, Magnolia. 


    Our latest staging project in Magnolia was this contemporary home with the views of Ballard Canal. As residents of Seattle, we consider ourselves lucky that we have the choice of having so many different water view homes. For me personally, I love active water views like this one.

    Our own, Kimberlee Grosline, rolled up her sleeves and partially staged this beautiful Magnolia home. The homeowners of this house had two small children and in the midst of the move to California. We met with them, gave them a detailed to do list and to what they need to do to prepare their homes before the staging date and these motivated home sellers did it all. 

    We started this project with a pre-listing consultation , where we determined what pieces need to go and what pieces should be brought in. In addition we created a “To Do” list for the homeowners.

    We redesigned, defined, and staged all the spaces of this Magnolia home and showcased the full potential of this house for the targeted home buyers. For example, even though this home had two master bedrooms with ensuite bathrooms, we decided to stage both rooms as masters, since we had identified the targeted buyers as young professionals with no kids or with a young child. 

    Kimberlee did her magic and prepared the house ready for the market. Who could anyone resist this home in Magnolia? From every room of this house, there was a view of the water. 

    Whether it is a vacant house or a lived in house, we help home owners to stage and transform their homes into beautiful products and ready for the market. 

    Staged Seattle Magnolia Home by Seattle staged to sell
    Home staging transformed this Magnolia home in Seattle, WA.

    This Magnolia house was sold in just few days to a targeted buyer as we had identified. We strive to help all home owners to meet their sales goals. This is what makes us happy and this satisfaction is what drives us as a Seattle based home staging company.  


  • Queen Anne Neighborhood Craftsman Home Staging – A Builder’s Own Home

    Queen Anne Neighborhood Craftsman Home Staging – A builder’s own home where every detail has been taken care of beautifully!

    The Queen Anne neighborhood, a sought after Seattle darling of areas, sits on a hill close to the downtown area with a lot of old charm of its own. An abundance of Craftsman Style homes is one the most charming aspects of this neighborhood. However, I have come to know that not all Craftsman homes are created equal. This particular house, being a builder’s own home, is an example of this.  The beauty and craftsmanship of this house is obvious from the curb before you even enter the house.

    Staged Craftsman Style home in QUeen Anne
    When you want to sell a home, this is the kind of curb appeal that you want to have. Immaculate garden, beautiful planted pots for added color, and freshly painted and stained porch and stairs.

    Our Staging Strategy for this Queen Anne Craftsman home located at 813 West Newell Street and listed at $1.3 million, was to keep everything elegant and simple. By doing this, we were able not only able to emphasize the luxurious life style of the home, but also we were able to allow the beautiful finishes and details to speak for themselves.

    • Carefully and thoughtfully selecting furniture pieces and accessories for every home, we are able to create the right life style for each home for the targeted buyers. This approach that we embrace at Seattle Staged To Sell takes time and dedication and our home staging statistics strongly supports this effort. 
    An elegant library/music room with all the details of a craftsman home
    •  This room was a perfect setting for a library and/or music room. By keeping the colors muted, we were able to  direct the home buyers eyes to the craftsmanship of the details.
    staged craftsman style family room
    Family room with beautiful Craftsman Style windows
    • We selected a petit sectional and added cream pillows along with the black and white wall art pieces to ensure that the beautiful windows were showcased.
    Craftsman style bathrooms
    Keeping the bathrooms simple was the best home staging decision for this Craftsman house in Queen Anne.
    • The bathrooms of this house were so beautiful and elegant and for this reason, less was more for this room. This approach is another reminder that home staging is not the same thing as home decorating.  Home staging is for the targeted buyer and this concept is, unfortunately, something lost with some home staging approaches. 
    Staged Craftsman home style master bedroom
    Beautiful Craftsman Style built-ins in the master bedroom
    • This master bedroom had beautiful built-ins and we wanted to showcase that. In addition, some of the shelves had electric plugs and we let the home buyers know by adding a small lamp inside one of the shelf units. Everything in this room is classic and simple. The bedding and the accessories repeat the wall colors.
    craftsman style kid's room staged
    Who said classic can’t be fun?
    • We kept this child’s room classic and added the element of fun to it by our colorful accessories and lanterns. This room was ready to welcome those young home buyers. 

    This is how the listing agents described this Queen Anne Craftsman home in their marketing:

    Picture perfect Craftsman on lovely street close to everything. Builder’s own home constructed in 2002 to exacting detail, w/ classic high-end finishes & ideal layout. Grand entry flanked by living rm & library, formal dining w/ built-ins, butler pantry & kitchen/bkfst/family rm span back of home, open to covered porch, patio & lush private yard. Upstairs are lg master, WIC & luxe bath & 2 addl BRs, bath & laundry. Daylight LL w/ lg office/media, guest suite, 2 car gar. An amazing pristine home!

    When you hire and team up with us to stage your home, you will get a detailed home staging design especially created for YOUR home and YOUR targeted buyers. We have the experience and the knowledge to know what it takes to sell your homes and our track record echos this statement. 


  • Are you selling a house OR a home? There is a slight difference! Part 1

    Before putting your house on the market, you should be thinking about WHAT you are actually trying to sell or even more importantly, what you should be trying to sell. Are you selling a house OR a home? There is a slight, but important difference!

    After years of being a home stager and working with countless realtors and home sellers, I have come to know that home sellers and agents usually fall into two different groups. One group tries to sell houses and the other group tries to sell homes and the latter group, in my opinion,Tips on selling your house by seattle staged to sellis more successful in reaching their sales goals. Why? Because selling homes is more than just s selling a house. Selling homes also means selling the life style of the house. This is where the emotional connections happens. 

    Most home buyers in today’s market are savvy and have already have done their homework.  This might include researching different properties, comparing the basic details of the homes, and of course, viewing photos online (a big reason to stage the homes and have them professionally photographed). Also, they might even have driven by your house couple of times before deciding to actually come in to see the home for themselves.  This is why as home stagers we place so much emphasis on the importance of curb appeal and helping our clients get this part of their home presentation just right.

    selling your homes successfully by seattle staged to sell

    Selling a house is selling the physical aspects of the house like: 3 bedrooms, 2 bathrooms, open kitchen floor plan. But selling a home is selling the emotional aspects of a house. It means helping the potential home buyer to understand and feel how they can live in the house that you are selling. 

    If you want to be successful in selling your property, put yourself in the second category and do your best to sell a home rather than just a house.  Once the home buyers get inside, you want to wow them and have them pay attention to all that is wonderful about your home.  You want them to be able to envision themselves living the good life there. When you stage and present your property as a home for living, you are selling not only a house but a lifestyle. This is when the SOLD sign goes up.




  • Queen Anne House, Staged &SOLD!

    Recently, we staged a home in the Queen Anne area, which is one of the most sought after neighborhoods in Seattle.  This particular house was mid-centry and had beautiful windows with lovely territorial views. 

    The home owners loved the views so much, that they had put two chairs in front of the window to sit on for when they wanted to relax with their cup of coffee. One of the homeowners told me, “Who needs a TV, when you have this view?” I had to agree.

    Before, this Queen Anne house living room was painted in a very dark blue with numerous massive wall arts.

    The walls were painted in a very dark blue color and was decorated with very large pieces of art. This, coupled with big brown leather sectional, made the room look smaller and darker. In order to showcase the big windows and the amazing amount of natural light, we had to bring the light in the house.

    The homeowners for this house, understood that design to sell is different than design to live in. They were motivated home sellers and agreed to change the wall colors and  allowed us to redesign their home and bring in some of the missing pieces.

    We choose Balboa Mist OC-27 paint color by Benjamin Moore. This is a very beautiful light grey color and we knew it will work beautifully with the dark brown leather sectional. We also choose two of their own paintings for above the sofa to replace the existing ones.

    After staging, the fireplace and the beautiful built-ins became the focal points of this room.

    Obviously, we took the same approach to the dining room, which was adjacent to the living room. We edited the wall art and furniture pieces.  This opened up the room and created a clear and spacious pathway to the kitchen. 

    The dining room of this Queen Anne home had too much furniture and the patterned wall painting was a distraction.
    After staging, the dining room appears larger and more inviting for the home buyers.

     Of course we wanted to showcase the big living room window and the views without blocking them. By bringing a long and narrow ottoman we were able to showcase both aspects and suggest a sitting area, like the homeowners had created for themselves.

    Beautiful windows and views of Queen Anne

    This house was sold in two weeks and I know that the new buyers will enjoy living in this house as much as the current homeowners did. We very much enjoyed working with these motivated home sellers.


  • A Home Staging Success Story

    You can turn a “No Deal” into a “Done Deal” by simply staging your home. As an example, we were called to stage a modern townhouse on Queen Anne. The house had been on the market for 3 months and the agent said they had reduced the price, not once, but twice.  The homeowner finally decided to listen to his agent and hire a professional Home Stager. They called me.

    Calling Seattle Staged To Sell For Home Staging Assistance
    After three months, the home seller agreed and the agent called Seattle Staged To Sell to stage this modern Queen Anne Townhouse.

    Upon viewing the townhouse, I saw it had beautiful features, with high end appliances such as a Sub-Zero fridge, a Wolf stove, lovely open floor plan, and lots of large windows.  But as a home stager, I knew right away why the house was not selling.

    Homes with open floor plans  are becoming more and more popular, since we are getting away from more formal rooms. However, vacant open floor plans are hard for home buyers to visualize. This is especially true for townhouses and condos, where the empty rooms appear smaller. Only 10% of people can visualize how space can be utilized. An important point to remember is that empty rooms appear smaller and because the rooms were empty it was a turnoff to potential buyers.

    Additionally, some of the walls were painted a very dark red and being empty, the red accent walls became the focal point and not the beautiful fireplace. The outdoor planters were bare and uninviting.

    We needed to define the spaces and create a conversation area in the living room with the fireplace as the focal point for this townhouse. My next step was to bring in neutral colored furniture that would tone down the red walls as well as brighten the rooms more. Last, but not least, I asked the agent to fill up the planters with red geraniums. At the end, this townhouse looked cozy and warm, and LARGER.

    The bedroom had an open floor plan with only three walls, a hard room to visualize.

    This Queen Anne townhouse sold in FIVE days after staging after being on the market for three months! Yes, I love what I do, because it produces these kind of successes. The cost of staging this townhouse was 1/6 of the first price reduction. This is why ALL home sellers should understand that home staging is an investment and not an additional expense.

    I’ll be surprised if this agent accepts a listing when the home seller is reluctant in hiring a professional home stager. Always step into the market on the right foot and have your homes and listings staged by a professional.