• According to 2011 HomeGain, Home Staging yields a 299% ROI

    As a home stager, I come across more and more informed homeowners who want us to stage and prepare their homes for the market. These homeowners understand that the money they pay towards professional home staging is actually an investment with a high ROI (return on investment), rather than an expense.

    The 2011 HomeGain stats reinforce what we, the home staging community, have been saying for a long time and what these homeowners knew already. According to their survey of the national sold homes in 2011, the homeowners who invested in home staging saw a 299% ROI. This is HUGE! 

    2011 HomeGain Shows 299% ROI on home staging
    299% ROI on home staging

    Still, there are times when I meet with homeowners who are not convinced that they need to spend the time to prepare their homes nor the money on staging.  When I hear “I can’t afford to stage my house,” I tell them that they can’t afford NOT to.

    The best thing you can do when you want to sell your home is to call a professional home stager first. A professional home stager can work with your budget and give you the best advice tailored to your home’s needs and this will help you with meeting your sales goals and even surpassing them. A 299% ROI is sweet!


  • Tips On Living In Small Places

    Just because you may live in a small place, that doesn’t mean you have to live with miniature furniture pieces or plain decor.  Nor do you need to forgo luxury. Follow these steps and live large in your small spaces:

    • The first rule of living in small spaces is selecting furniture with in right scale. Scale, scale, scale.
    • Small spaces look bigger when the scale fits the space. 
    • Always measure your entry and available space to ensure that your choice of comfortable sofa is realistic for the designated  space and that it can actually fit through the doorway. Some entries are curved or have angles that make it very challenging to get the furniture in.  If you are in doubt as to whether the sofa fits in your space, just tape the floors with the dimensions of the sofa. Getting a visual tape view before committing to a certain sofa can save lots of time, money and frustration.
      interior design by seattle staged to sell
      It's all about scale, scale, scale!
    • Use multi-funtional pieces. For example, a side table could also be a desk. A storage ottoman can also make a great coffee table. Be creative. Multi-functional pieces are cool in small places as well as in larger ones.
    • Let there be LIGHT! Add light to your space and make your home feel brighter, warmer, cozier and more inviting. Use uplighter behind the plants or in any dark corner. You can purchase up-lighters in any home improvement store.
    • Use your vertical space. If you own your home, the floor to ceiling built-ins are a great way to claim more space. Floating shelves are another great option. They are visually more open, thus creating a more spacious feel while providing space for storage.
    interior design blog by seattle staged to sell
    Multifunctional furniture pieces for small spaces
    • Small spaces usually feel boxy and very square. Using curvy items like a round dining table, mirror and pillows will help to soften the harsh boxy look and feel of the rooms.
    • Use a lighter shade of carpet to brighten up your space.  Since your space is small, you might even be able to find a remnant carpet piece that works perfectly for your place.
    • If your space comes with dark wall-to-wall carpet or dark stained wood floors, cover the floor with a lighter color carpet.
    • A bed is usually the biggest piece of furniture in a small space. Add luxury and depth by layering the linen and fabric. An elegant color palate and a mixture of  pattern and prints adds interest and makes the space feel arier. Luxury is  the best small-space strategy. However, if your bedroom is very small, a Murphy’s Bed will be your friend.
    interior design blog by seattle staged to sell
    A Murphy Bed is an ideal solution for small spaces.


    • Forget about tradition. Always think about what is best for your needs — after all, this is YOUR home. Some people prefer a full bed vs. a fold up bed. Some need a desk more than a dining table. Again, double functioning furniture pieces can be a great option for solving small space problems. However, if this is not an option for you, just prioritize your needs. Having functional and practical spaces are essential elements of having a beautiful and luxurious home. 
  • “My house is SOLD. Can I have a refund?”

    Last year, I was asked by a dear client of mine to come and see a new listing of his in the Lake Union area and to give him a quote for staging it. The unit was a spacious two bedroom condo with amazing unobstructed views of Lake Union. The house had previously been on the market for three months without any success and the homeowner had decided to move on to a new agent, my client.

    This homeowner loved the color of purple and all the walls were painted purple. The furniture was dark and the home was cluttered. After viewing the house, it was obvious why this home was not selling.

    We recommended a neutral wall color and a full staging for this house since the homeowners had already purchased a new home and could move into it right away.

    After the painting and staging, this condo was totally transformed. The distractions of clutter and color were gone and now the beautiful views of Lake Union, which were the main selling point of this house, become the primary focal point.

    houses staged by seattle staged to sell
    Home staging brings the offers!

    The condo was SOLD in less than a week after being staged. My happy client, the agent, had called me to let me give me the news right away. He also chuckled as he told me that the homeowner was saying that she obviously didn’t need home staging after all, since the house got sold so fast and asked if she could get her money back or at least get a partial refund. 

    I will never forget this client and her request. For me, this story highlights the importance of home staging and why it is an investment and not an expense.


  • Madison Park Townhouse – staged & ready for the right home buyer

    Madison Park is one of those Seattle neighborhoods that is quite lovely and extremely popular.   We enjoy staging homes in this area and were very excited to have the opportunity to stage this delightful Madison Park Townhouse. 

    The homeowner was moving to Bainbridge in order to live closer to his son and daughter-in-law. When we went to see the house, we could see that it was cared for and well-maintained. The walls were painted with beautiful warm green khaki colors and this inspired us to bring in brown and cream colors to create a Zen look.  We also added some orange accent colors to make the whole space pop.

    Madison Park staged townhouse by seattle staged to sell
    Madison Park Staged Townhouse

    This townhouse had a third bedroom in the basement. Usually, we stage the lower floor bedrooms of townhouses as offices. However, this townhouse already had a built-in desk in a room right by the roof terrace. Therefore, we decided that instead of making another office or bedroom, it would be best to create a media room.

    The media room worked out very well for this house, especially since the living rooms of townhouses are often narrow and small. After this lovely townhouse was painted, cleaned, and staged, it was ready to welcome the home buyers. Since the Seattle area has a fair amount of cloudy days, the green, cream, brown, and orange colors tend to energize homes and create  inviting spaces.



Seattle Staged to Sell