As a home stager, I come across more and more informed homeowners who want us to stage and prepare their homes for the market. These homeowners understand that the money they pay towards professional home staging is actually an investment with a high ROI (return on investment), rather than an expense.
The 2011 HomeGain stats reinforce what we, the home staging community, have been saying for a long time and what these homeowners knew already. According to their survey of the national sold homes in 2011, the homeowners who invested in home staging saw a 299% ROI. This is HUGE!