Who lives in downtown Seattle anyway?
After staging a ton of downtown Seattle condos, we have learned that the people who live in this area fall into three different groups:
- Young professionals who work downtown or nearby and love being where the action is. This demographic usually purchases studios or one or two bedroom condos on the lower end price range.
- Professional couples or individuals who have established careers and want to be close to work and other amenities that the downtown Seattle area offers. These professionals typically do not have children living with them and they usually live in the higher end condos or penthouses.
- The third group of people is the empty-nesters who want freedom more than anything else. Freedom from house maintenance, garden work, and dealing with home security. This demographic wants the freedom of being close to all of the shopping and restaurants and they love the fact that they can close their doors and travel without worrying about the garden or the security of their home while away. These individuals usually opt for the higher end condos or penthouses.
Our approach to staging each of these groups of condominiums differs since our targeted buyers are different. For example, a sofa that fits perfectly by price range in a penthouse condo will not be the same sofa that will fit just right in a one bedroom condo in the lower price range. As I always try to educate my clients, home staging is about creating the RIGHT life style for each home.
For this particular downtown Seattle Cosmopolitan condominium, we knew that our targeted buyers would fall into the young professionals group and we wanted to make sure that both of the focal points of this unit, the gorgeous views and the fireplace, were showcased.
Staging Steps for this downtown living room:
- We placed the sofa in such way that the beautiful Seattle downtown views and the Space Needle were kept open.
- We choose a love seat vs. a sofa to open up the space.
- We added two chairs to each corner in an angle so the flow was kept open and this created a conversation area.
- A glass coffee table connected the seating arrangements together while keeping the space visually open.
- A white shag rug brightened up the space and created a beautiful contrast with the wood floors.
- We kept the design simple and modern.
Adding functions and claiming the vertical spaces:
As I mentioned earlier, adding functions to spaces with small square footage is very important. This ladder shelf suggests storage and display spaces. For small condos like this unit in downtown Seattle where there are lots of windows, storage and display spaces are golden.
Many of the condominiums, if they have a fireplace like this one, tend to have TV plug-ins above the fireplace mantle. This condominium in the heart of Seattle included this feature. But we know that most people don’t put their TV above the fireplace since this means the TV will be much higher than eye level and therefore, not a very comfortable place to sit and watch TV. But we still decided to put the TV above the fireplace to show the potential buyers that this would be an option as wall art or a mirror wouldn’t have suggested the availability of TV and cable wiring. To demonstrate additional alternatives, we added a console table and another display and storage piece which could also work as TV console. This way the buyers would clearly be aware of their various options.
We wanted to showcase the size of the bedroom. We brought in a dresser with a mirror which not only clearly demonstrated that this room is generous for a condominium but that it also added storage. The mirror brought in light and reflected the beautiful downtown Seattle skyline.
We selected this platform bed for this master bedroom because it left the footpath open and the storage underneath it suggested more storage possibilities. The very tall bedside lamps added more visual height to the room.
If you are selling your Seattle downtown condominium, first determine who the targeted buyers are. Your real estate agent will be of help you in identifying this demographic. Then, based on the results, bring in the right furniture pieces and accessories to showcase your home. Keep in mind that a sofa that goes into a penthouse is going to be different (price point) than a sofa that will be placed in a lower end condominium. Always keep the targeted buyers in mind. Last, but not least – SHOWCASE storage. Define the spaces well. These are our tips for how we stage our downtown Seattle condominiums.
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