According to 2011 HomeGain, Home Staging yields a 299% ROI

As a home stager, I come across more and more informed homeowners who want us to stage and prepare their homes for the market. These homeowners understand that the money they pay towards professional home staging is actually an investment with a high ROI (return on investment), rather than an expense.

The 2011 HomeGain stats reinforce what we, the home staging community, have been saying for a long time and what these homeowners knew already. According to their survey of the national sold homes in 2011, the homeowners who invested in home staging saw a 299% ROI. This is HUGE! 

2011 HomeGain Shows 299% ROI on home staging

299% ROI on home staging

Still, there are times when I meet with homeowners who are not convinced that they need to spend the time to prepare their homes nor the money on staging.  When I hear “I can’t afford to stage my house,” I tell them that they can’t afford NOT to.

The best thing you can do when you want to sell your home is to call a professional home stager first. A professional home stager can work with your budget and give you the best advice tailored to your home’s needs and this will help you with meeting your sales goals and even surpassing them. A 299% ROI is sweet!


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