• Our 2012 Seattle Home Staging Statistics & Fun Facts


    A Happy New Year to all of you and welcome to 2013!

    As usual, THANKS to an outstanding and dedicated team as well as YOU, our clients, we had an amazing 2012. It is always exciting for us to look back at this time of the year and see how we have grown as a company and as people. I’d like to take this opportunity to share some of our 2012 successes with you.Read more

  • Seattle Home Staging – Preparing Houses For Sale

    Seattle home staging prepares homes for sale and helps home owners to achieve their sale goals and sometime even surpass it.

    When you are preparing your home to put it on the market for sale, you need to keep these facts in mind:

    1. Your home will be competing fiercely with the other houses on the market. Homes going on the market is like being on a beauty pagent and the prettiest one wins. Ask yourself, do you want to sell your house or do you want your house to sell your competition? Home staging makes the difference.
    2. 95% of home buyers look online before deciding to come in person to view the houses.  The SOLD sign goes up only after home bueyrs have visited the homes. Home staging creates beautiful online photos and entices home buyers to come in and take a look. 
    3. 85% can’t visulaize how to see themselves in the homes for sale. Home Staging defines the rooms for the home buyers and takes out the guessing game out. 
    4. Empty rooms look smaller than furnished rooms. Home staging not only defines the spaces, but it helps to showcase the size of the rooms. 
    5. Vacant homes stay on the market an average of 165 days where the house price has been reduced several time and in addition the upkeep cost of the house is ongpoing while the house stays on the market. Home staging reduces the number of days on the market or DOM since the national average of DOM for staged homes is 29. We, as a Seattle based home staging company, are proud to say that the average DOM for Seattle Staged To Sell is 19 days. Home staging is an investment and NOT an expense. 
    Seattle staged to sell home staging statistics.
    Our 2012 home staging stats have us jumping for joy!

    These before and after photos of  Seattle staged homes speak volumes of the importance of preparing homes for sale with home staging. 

    • Home Staging prepared and transformed this forgotten basement into a cozy media room. Do you think homebuyers would have been able to imagine the  possibilities  and different functions of this room without home staging? The answer is NO! Home staging parepares and defines every space of the house. Remember every space matters.

    Seattle home staging transforming homes
    The before and after photos shows how staging transformed and prepared this basement for home buyers.
    •  Home staging transformed this unidentified and small room into an inviting and cozy kid’s room. A well prepared house for sale sells faster by crushing the competition. 
    Seattle home staging transforming seattle homes
    Unidentified room was transformed into a cozy and inviting kdis room.
    •  Before home staging, this kitchen was dull and dark. After home staging this beautiful mid-century kitchen was transformed and the cabinets became one of hte higlights of  this house. 
    Seattle home staging company
    This kitchen looked tired and dark. Home staging transformed this space.
    •  Every room in this house was painted in strong and dark colors, which suited the home seller’s taste and life style while they lived in it. However, home staging created a cohesive and well identified bright rooms.
    home staging transformed this seattle Queen Anne house.
    Home staging transformed these rooms into cohesive and bright ones.

    These house transformations and results make home staging an investment and it is cheaper than the first price reduction. Be an informative home seller and hire a professional home stager to prepare your home for the market. Let the competition sell your and not the other way around. 



  • As Professional Home Stagers, We DO Walk the Walk & We De-Clutter

    Recently, we left our SODO warehouse and moved into a different space. Our new warehouse is much larger, has an office and is much more accessible from all of the freeways. It would would have been much easier for us to pack everything and just move it all into our new warehouse since the additional space was more than enough to accommodate it all. But as professional home stagers, we do walk the talk and we de-cluttered our warehouse!

    Most of us have had to pack and move to a new home, and some, like myself, even had to move to a new home in a different state or country. Some people, like empty nesters, may have to downsize while others, such as families with small children, are moving into larger homes. Regardless of whether you are moving into a smaller or bigger space, it is always essential to de-clutter your items. 

    As a home stager, we continually have to shop and add to our inventory. Different homes require different types and styles of merchandise and we always need to freshen up our designs and follow some of the new trends and colors. 

    When I began the Seattle Staged To Sell company, I had this philosophy that whatever items we were not going to use or were not in that mint condition that they needed to be, we’d donate  to our favorite charities. This not only has been good for us as company, but it has also been a way to give back to the city that we love to live and work in.

    As a home stager, I sometimes come across resistance when I tell my clients, the homeowners, that they need to detach and de-clutter their home before putting it on the market. Often I hear stories about why they should keep this collection or that piece. For these clients, I take my time and help them realize that they are selling their home and not their furniture or collections. 

    And it never fails — when the homes have been de-cluttered, the home owners fall in love with their home again and feel a sense of peace. A de-cluttrered de-cluttered  home is truly a sanctuary.

    Warehouses are the second home for professional home stagers. Not only do we spend a lot of time there, we also spend a lot of time handling our inventory.  When we pack and donate the pieces that we loved and have used over the years, we know that these beautiful pieces have served us and our clients well and it is time for them to go to someone else’s home where they can continue to be appreciated.

    For us to be efficient home stagers and to be able to create beautiful staging designs, we need to have our own warehouse in perfect shape and this means that everything has its own place and we can easily see and locate each item.

    Therefore, when we as professional home stagers provide advice to our clients, we also walk the walk and follow that same guideline!

  • Realtors Who Stage Their Own Listings Might Not Be Using Their Skills & Time Wisely

    As a Seattle home stager, I like to stay informed about Seattle real estate and this means attending some open houses. I find it interesting to see how many homes for sale are staged and how these homes have been prepared for the market. I’m happy to say that I am finding more and more homes being staged. Even though most of these are staged appropriately, sometimes I see homes where the staging is quite not right. One such home, a Green Lake Tudor style home, is still fresh in my mind.

    This Green Lake house was only one block from the actual lake and this is a huge plus for a Seattle home. The house, though it was charming from the outside, told a different story from the inside. These are the problems that I saw right away with the staging:

    • The furniture pieces were in wrong scale. The dark brown full sofa, two matching large arm chairs and wide coffee table overwhelmed the living room.
    • The small dining table on other side of the room was dwarfed by the over-sized living room.
      Staging tips by seattle professional home stager
      A correct furniture scale is one of the most important aspects of home staging.
    • The living room was dark and adequate lighting was missing; the dark brown leather furniture compounded the problem.
    • A too-small piece of wall art was hung from the largest wall of the room. 
    • The bedrooms were missing bedside tables and lamps.
    • The master bedroom’s blow up bed was totally deflated and it made the whole room sad.
    I tired to look for a business card to see who had staged this house, but then realized that this house was staged by the real estate agent and this is when the warning signs went up for me. Don’t take me wrong, I know of some savvy real estate agents who also have professional home staging business and they do wonderful work. The key word here is PROFESSIONAL. Being a real estate agent and having a home staging business with full time professional home stagers is a wonderful venture. The problem is when a full time real estate agent tries to stage their own listings with few pieces of furniture that they have collected and keep in their basements or garages.
    Two weeks after coming across this house, I received a call from Michael Ackerman, one of my real estate clients from CBBain. He wanted me to stage his upcoming Green Lake listing.  Michael’s listing just happened to be right across the street from this house and it was a Tudor style home as well.
    Michael’s home sellers were worried about the sale of their home since the house across the street was not selling. I promised them that their house would be beautifully staged for the targeted buyers. Our staged home was sold in one week for the full asking price. Four weeks later, when we de-staged the house, the For Sale sign was still on the yard of the house across the street with an additional red sign on the side indicating REDUCED PRICE
    As we drove away, I wondered how much this butchered staging ended up costing the home owner.  The home sellers who hired us to stage their home invested $2,750 in the staging of their home, which was far less than $20,000 price reduction plus the up-keep costs such as mortgage, taxes, …..
    Staging tips by seattle staged to sell company
    YOU as a home seller have a clear choice. Make it right from the beginning  
    and team up with a full time real estate agent and a professional home stager.
    My advise to the home sellers:  when it comes to selling your home, one of your greatest investments, look at the bigger picture. Spending an average of $2,500 for staging should not be considered a cost, but rather an investment. Hire a real estate agent who is a savvy marketer and who puts all his/her attention and focus on the selling of your home. 
    A price reduction is painful. Avoid it by teaming up with full time real estate agents and professional home stagers.  A successful sale demands it.


  • A Staged Seattle Homeowner-Occupied House SOLD In ONE Day!

    Every home can benefit from home staging and this Seattle homeowner occupied home is a perfect example of this.

    Carl, the homeowner, was ready to sell his Seattle house and move into his new condo and he was excited about his new downsized living.  His realtor had advised him of the benefits or home staging and since he was eager to move, he was more than willing to have his home staged. 

    When we get these kinds of projects, our biggest questions are:

    • What existing pieces can we incorporate into our designs to save money for the home seller
    • What can we do to make life easier for homeowners who live in their homes and have to keep their homes show ready while their home is on the market for sale. The comfort of the homeowner is important, otherwise they will not be able to keep up the “staged” look and design

    The master bedroom of this homeowner-occupied home had these challenges:

    • The bed was blocking the big beautiful windows
    • The bedding was old and had seen better days
    • The dresser placement was wrong
    • A piece was missing
    • The walls were blank 
    Before and after staging master bedroom
    Solutions: Redesigned the room, added new bedding and wall art pieces, and brought a chair from the basement to fill up the corner

    By Redesigning the existing furniture and adding new bedding and accessories from our inventory, this home was now ready the for Seattle real estate market. When home buyers look online to find their homes, which picture do you think would entice them to come and take a closer look? 

    The way homeowners live in their homes and the way they should present their homes to prospective home buyers are very different from each other.  This living room had these challenges: 

    • The furniture placement was not inviting nor offered a cozy conversation area
    • The TV blocked the window and the view all of the tangled wires was super distracting
    • A rocking chair blocked the fireplace
    • The built-ins were unorganized and cluttered
    • The walls were blank and lacked interest

    We moved the existing sofa to the basement and brought in a more modern and smaller love seat with coordinating chairs and accent pieces to create a conversation area around the fireplace. The TV was no longer blocking the window and by removing the speakers, we managed to reduce the view of the tangled wires to a minimum. The book shelves were de-cluttered and we added interesting and colorful accessories.  Home staging made all the difference for this occupied home for sale. 

    Bathrooms are very important to homebuyers and they look at every detail. This is true even more so for small bathrooms. As a professional home stager, I help homeowners who have to live in their homes while their homes are on the market to get organized and to STAY organized by creating management systems.  This bathroom had these challenges: 

    • Cluttered
    • Too many personal items
    • Old and tired towels

    A bit of de-cluttering, organizing and freshening up went a long way to shine this small bathroom.

    For many people, basements become forgotten places for homeowners and when you are selling your home, you are actually selling the square footage of your home.  There should be NO FORGOTTEN places. This basement had these challenges:

    • This space had become a catchall place and the function of the room was left to one’s imagination
    • The fireplace and the windows, which were the main focal points of this room, were lost

    We turned this forgotten place into an inviting second living space for this home seller by using the existing  sofa from living room, and added a couple of chairs and accent pieces with accessories from our own inventory to soften the space, create interest, and define it for the home buyers.

    This Seattle house was SOLD on the first day and the home owner could not be happier. This homeowner is busy packing to move into his new home, knowing that his house was sold for the top dollar in the least amount of the time.  

    Every home, whether vacant or homeowner-occupied can benefit from home staging.  This is why 2011 HomeGain survey showed home staging with a 399% ROI.

    Related posts:

    Hiring A Professional Home Stager

    Forgotten Space

    Home Staging Myths



  • Another Seattle Home Staged & SOLD In ONE Day

    There are LOTS of aspects about my home staging business, that I love. But three of them stand out above all the rest. First, I get to meet some amazing people that I would not have otherwise. Second, I come across so many unusual homes and neighborhoods that I would not have seen if I was not a Seattle based home stager. Third, I get to see homes transformed before the FOR SALE sign goes up.  This is just delightful! 

    This particular home on Dearborn Ave South is a good example. When I met with the homeowners of this rental property, Eric and Courtney, it was as though I had known them forever. Right away, we connected and had so much fun walking through their house and hearing stories of how they used different spaces and about the fun parties they had shared with their family and friends. This home was totally a four-season entertainment home. I knew right away, that we need to convey this to the potential buyers.

    Michael Ackerman, the listing agent, and I were getting so excited as we were discussing our home staging strategies. Michael is one of our amazing and inspiring  ideal clients. After working with each other for so long, we know how to work together to produce the best results for our clients. Right away, we knew what needed to be done to transform this Seattle home and get the greatest ROI for our clients.

    Seattle Staged Home On Dearborn Ave South

    Another charming FOR SALE Seattle home was successfully staged, transformed, and ready for the market. After the repairs and home staging were complete, Michael Ackerman felt that the house should be priced higher than the initial estimate since it was now a different and improved product.

    When you are planning to put your home on the market, keep the big picture in mind. Follow the advice of your realtor and home stager and come onto the market when you have transformed your home and it is ready. It takes more effort to sell homes successfully, especially these days, when home buyers are looking on the internet to find their homes. According to 2011 HomeGain – you will get your money back and then some!


  • SOLD… please move the staging to the next unit!

    We recently were asked to stage a beautiful modern townhouse on Capitol Hill and immediately realized that we needed to create a modern, sophisticated and hip design because we had identified our targeted audience for this home to be professional adults.

    Our clients loved the results and the home sold in ten days to a professional single man — the exact buyer that we had identified and staged this Capitol Hill townhouse for. 

    Townhouses for sale in Seattle
    Capitol Hill Townhouse Staged and SOLD to the targeted buyer.

    Within days of this sale, I was contacted by another realtor interested in having us stage a townhouse next to this one.  He asked if we could take the furniture and accessories from the SOLD townhouse to his property. We were quite happy to accommodate his request.

    As experienced and professional home stagers, we put tremendous thought behind every design. At Seattle Staged To Sell, our goal for each staging project is to create a design suitable for the right audience. This is KEY.  Another important element is to create a flow. We introduced different shades of green throughout this house that created the trendy feel that flowed from room to room.

    In this type of situation where an agent calls and says “loved your work, want the exact same thing for my listing”, it is a tremendous compliment for us. This agent understood what and why we did what we did and wanted the same successful results for his listing. Stories like these are some of the reasons that we love doing what we do: staging Seattle homes. 

    Pictures by HD Estates. 


  • Staging A Craftsman House Dining Room In Fremont Neighborhood

    Recently we staged a lovely Craftsman style home in the Fremont area of Seattle. The living and dining rooms were spectacular and large. The walls were painted with a glaze technique in a beautiful yellow. The contrast of the walls with the dark wood trim and floor created a stunning space. 

    We wanted to showcase this Craftsman house as a sophisticated milieu, where lots of entertaining takes place. Therefore, we chose to add a large dining table to showcase this potential. Yes, I know most stagers tell you to go with smaller furniture pieces to showcase the floor space and this is correct most of the time . Sometimes, however, this is not the right approach and the key is knowing which choice is the right one and when. For this house, we felt we needed to exhibit the possibilities for large social gatherings. My clients, the home sellers and the agents agreed with us. 

    A big square dining table was the right choice for this Fremont Craftsman Style house.
    Staged living and dining rooms

    We choose cream color furniture and yellow accents to emphasis the beautiful yellow walls and dark wood work of a true Craftsman home. This also pulled the rooms together and created a pleasant flow between these two rooms.

    This house was SOLD in two weeks to a single professional mother with grown children. She bought the house because of the large dining room, since her kids come home for the holidays with their friends and family.

    What makes this story even sweeter, is the fact that the buyer is an agent herself and she came through for the open house. She LOVED the staged large dining room with the big dining table. This is what she was looking for in a house. 

    When it comes to staging, one hat doesn’t fit all and this is why, here at Seattle Staged To Sell, we stage one home at a time and stay away from a cookie cutter look. We consider the style of the house and the targeted buyers into the equation. We believe this approach is what puts the SOLD sign up like it did for this house.

    (All the pictures on this post is by HD Estates.)