Blog

  • What Women are Looking for When Buying a Home

    It seems that builders should pay MORE attention to what WOMEN want in their homes! 

    According to study done by Coldwell Banker in March of 2012, “both men and women rely on how they feel and how their life style fits into a home when they are shopping for a place to live in.”  This is why at Seattle Staged To Sell, we have been emphasizing through our designs and blogs, the importance of creating a unique life style for each home.

     

    men and women

    In addition, studies show that both men and women are looking for different features in their future homes, but women are the primary decision makers when it comes to purchasing homes. 

    Therefore, it is essential for builders to pay attention to what women are looking for when shopping for their ideal home:

    • Spa like bathrooms – even if a bathroom is small in size,  up-to-date fixtures will help to create a spa feel. Don’t underestimate the visual power.  A master bath with double sinks (hers and his) is priceless. 
    • A kitchen is the heart of a home and an important room in a house. It should be open, updated, well lit, and organized. Color is very important for a kitchen. Make it inviting, warm and fun. An open floor kitchen plan is the most popular. And let’s not forget about the importance of under cabinet lighting. This is very essential. 
    • Entertainment spaces are a priority for most women. They want to know how well they will be able to entertain their friends and families. Open floor plans are very popular among women home buyers.
    • Storage is queen for women. When it comes to storage, more is BETTER! Built-ins, cabinets, and large closets are a good thing. There is never enough storage. Turn every dead space into a storage space if possible. 
    • Laundry rooms that are conveniently placed and are bright; when possible, a laundry room with a window is priceless.
    • Mud rooms off of garage areas are also another popular spaces for women home buyers since these offer a place to store coats, shoes, rain gear, dog leashes, mail etc.  All the things that become scattered throughout the home can be contained in one practical and handy area. 

    So a friendly reminder to our builder partners, when you are building the next house, make sure you put lots of emphasis on what WOMEN want to see in a home. 

     
  • Rosemont Co-op – One Of Seattle’s Sweethearts

    When it comes to condominiums and co-ops, Rosemont is one of the Seattle sweethearts. With all the old charm and details nestled in the heart of Capitol Hill, this coop condominium demands attention. 

    This darling unit took my breath away the minute I walked in. All the amazing details, like the molding, windows, and floors make this condo stand out. Every corner has a story to tell and this is the charm of this home. This historical condo might be small on square footage, but it sure has a big personality and FEELS super SPACIOUS! 

    Rosemont take 2

    Mark Linvill from CBBain, the listing agent, described this unit as follows:

    “Welcome to the Historic Rosemont Co-op! Bright, Charming and your oasis. Western light fills this top floor NW corner home rich in period craftsman details: Neo-Egyptian door frames and moldings, ebony stained hardwood floors, period brick fireplace, and wainscoting. Love the glass mullioned pocket doors to the spacious kitchen. A walk-in office with shelving is nicely tucked off the living & dining area. Spacious bedroom with French doors to your private balcony takes in the city view – and is perfect for herbs and flowers. The updated bathroom with period style hexagonal black & white tile and a crisp white fully tiled tub surround. Large walk-in hall closet. Views of the Space Needle and snowcapped Olympic Mountains from the Living Room.

    The Rosemont is on a pretty tree lined street on Capitol Hill. Blocks to the 15th Ave N commercial hub and the Broadway Ave Farmer’s Market. Spend a peaceful afternoon with a walk to Volunteer Park, curl up by the fireplace or on the sunny balcony. A walk-score of 97 and a transit score of 71 place this home in the center of Seattle and in one of Seattle’s most sought after neighborhoods. You will never need a car! The basement has a storage unit, bike storage, laundry room and out back is a community garden. There is a potential for a washer/dryer in the unit with board approval. HOA dues include taxes, water, sewer, garbage, hot water and internet.”

    Is this home for you? We are sure that this home will fly off the shelf fast. 

  • A Large & Stunning Townhouse in a Capitol Hill Neighborhood of Seattle

    staging seattle townhousesfter seven years of staging Seattle homes, Seattle real estate still surprises me and this always adds the element of fun for us. 

    This Capitol Hill townhouse was one of these surprises. I have staged many townhouses in Capitol Hill, some even just across the street from this one. But for none of those did I have to use a KING size bed to showcase the generous size of the bedroom.

    This townhouse not only had a large master bedroom, but two other additional bedrooms that were also generous in size with big windows and a gourmet kitchen. 

    Capitol Hill townhouse staged by Seattle Staged To Sell

    Capitol Hill is one of the happening neighborhoods in Seattle, with lots of exciting events always taking place. If nothing special is occurring in Capitol Hill, this area is hip enough, that there are many restaurants and trendy shops that attract all kinds of people.  

    A wonderful townhouse in a wonderful neighborhood.

     

  • Our 2012 Seattle Home Staging Statistics & Fun Facts

    Bar-Graph-1-1

    A Happy New Year to all of you and welcome to 2013!

    As usual, THANKS to an outstanding and dedicated team as well as YOU, our clients, we had an amazing 2012. It is always exciting for us to look back at this time of the year and see how we have grown as a company and as people. I’d like to take this opportunity to share some of our 2012 successes with you.Read more

  • Staging For Green Canopy Homes

    We love staging Green Canopy Homes. These homes are green, modern and totally COOL! The latest home that we staged for them was Teresa in The hip Fremont neighborhood.

    Seattle Staged To Sell partnered with Green Canopy Homes two years ago and our partnership has been a successful one. Green Canopy Homes are built environmentally green and for me, all the reclaimed materials that they use in their homes, like wood, adds character and interest. The simple and clean designs are what set Green Canopy Homes apart from other builders.

    Teresa, the latest Green Canopy Home that we staged in the Fremont neighborhood, was one of our favorite ones yet. We loved the sunken living room, the inset large windows, and staggered vertical subway tiles in the bathrooms with dark grey grout.

    Staged Green Canopy Homes - Teresa
    Sunken family room off master bedroom created a “bedroom suite” feel.

    The sunken family room off the master bedroom also created a sophisticated feel of a “master bedroom suite” and for us, this was the best feature of the house.

    Staged family room by Seattle Staged To Sell
    We really wanted to play up the feel of “sophistication” and used the tucked away space and created a library.

    Another feature of this house was the metal ladder leading up to this fun loft, which can appeal to both kids and adults for different reasons.  Creating creative designs is something that Green Canopy Homes are so good at. Teresa really showcased this important feature of Green Canopy Homes. 

    We carried the colors blue, grey, and orange throughout the house to create a flow.  Green Canopy  choose inset large windows For Teresa and these became art pieces of the home and this demanded that we keep the walls simple and let the windows shine on their own.  

     

    Staged home office by seattle staged to sell
    Since our targeted buyers were young professional couples, we staged the smallest bedroom as a home office with a daybed. Can you find the orange color in this room?

     

    Staged Kid's room for Green Canopy HomesA fun kid’s room was a must for Teresa. We wanted this room to appeal to our youngest visitors too. A bay window for a kid’s room is a wonderful feature and we wanted to emphasize it by adding our colorful lanterns.  

    This is what the listing agent wrote about the house:

    Modern loft living in an artfully renovated historic home. Located four blocks to Woodland Park and Fremont restaurants and services. Light and bright open floor plan with soaring lofted ceilings and generous Southern oriented natural light. Open living area is an urban entertainer’s dream. Top level 3 beds & 2 baths including a private master suite. All new systems and sleek modern finishes. Certified BuiltGreen & ultra energy efficient. Built and warranted by Green Canopy Homes.

    This home was sold for more than asking price in one day with multiple offers.

     

  • Seattle Home Staging – Preparing a Magnolia Home for Sale

    Recently we were asked to stage a unique and updated traditional home in Magnolia, one of Seattle’s charming neighborhoods. For us at Seattle Staged To Sell, staging homes in Magnolia is just a blast. 

    seattle home staging in Magnolia
    A beautifully staged Magnolia house was ready to welcome home buyers

    After our initial visit, we identified both the challenges and the highlights. This is how we addressed them all: 

    Challenges: 

    • This Magnolia home had one bedroom on each floor – this meant that this home would appeal to a professional person/couple with no kids or an older kid. Families with young children prefer homes where the kids bedrooms are closer to the master bedroom. And this scenario was not true for this house.
    • The floor plan made the house feel choppy and without a real flow.
    • In addition, this Magnolia house had only a small court yard as an exterior space.
    Seattle staging houses
    We prepared and kept the staging of this Magnolia house simple and elegant in order to create a sophisticated feel.
    Highlights:
    • A wonderful master bedroom with territorial views that were just delightful
    • The floor plan was perfect for a family without kids, yet who might have many out of town guests or have extended family living with them.
    • A very low maintenance garden/court yard

    We staged and prepared this Magnolia house by selecting neutral furniture pieces and added red and orange colors and carried these colors throughout the house to create a flow. Home staging defined every space of this home for our targeted buyers. This house was SOLD in 18 days and the clients are just delighted. 

     

  • Holiday Decorating Tips for Homes for Sale

    Holidays are about families, getting together, buying presents, and expressing our sense of style and merriment with our holiday decorating. Most importantly, we want to be having fun while doing all these things. However, such activities can be somewhat challenging, and perhaps even unpleasant, if trying to sell one’s home during the holidays.

    It’s true that the process of selling your home includes removing your personal touches and purging the clutter to create open and inviting spaces for the home buyers. However, by following these simple tips, you’ll be able to create a balance between preparing your home for the holidays and keeping it show ready for the buyers.

    Holiday decorating tips for homes for sale
    A monochromatic holiday decor with a tall and narrow Christmas tree creates an open and festive mood for your home. Picture Source: Southern Living

    Simple holiday decorating tips for homes that are for sale:

    • Less is ALWAYS better than more when it comes to selling your home, especially during the holiday season. Be selective and don’t overcrowd your home with lots of decorations. Put out the items that you really love and forgo the giant Santa and elf figurines in your garden. Keep in mind that home buyers are purchasing your home and not your Christmas decorations. 
    • Selling homesChoose a monochromatic color palate like silver, white or gold. These are festive colors and also echo winter colors.
    • Be mindful that although people celebrate holidays in different ways, everyone relates to the winter season. Create focal points and focus by bringing the outside in. Evergreen branches, ivy, and red berry branches are beautiful and seasonal. Nature is a universal language.
    • Instead of poinsettias and colored candles, consider using white potted hydrangea and ivory candles. 
    • Tips for holiday decorating when homes are on the market for saleNature is a universal language and everyone relates to it.
    • If you’re celebrating Christmas, choose a slender (tall and narrow) tree with ONLY a few nicely wrapped presents underneath. Remember, you are selling floor space and this choice will add height to your home without taking up too much square footage.
    • Consider removing one or two furniture pieces to make room for the Christmas tree. 
    • White Christmas lights are best suited for homes for sale, especially if you like to add additional ones around your windows. Remember that lights with white wires are more elegant than multicolored lights with traditional green wires. 
    • Add a 2-hour Duraflame log to the fireplace for all of your open houses. 
    • The potential buyers and the agents always appreciate festive cookies and this gives the buyers another sweet memory of your home.

     

  • Why We LOVE Our Seattle Based Home Staging Business Model

    Not all homes are alike and this is why here at Seattle Staged To Sell, we design and stage each home uniquely and stay away from a formula design where house after house, the design basically remains the same with little or no variation. It is true that using such a formula would save a lot of time and labor, but we prefer to take our time and spend the additional labor costs to achieve the best design for each home.

    Seattle home staging                                                                                                                                                                                                                          We have an extensive inventory selection that we can choose from and this makes all of the difference. We might use the same set of a furniture pieces for different homes,  but how we use those pieces and what we pair them with is different every time.

    The non-refundable 50% deposit is required to reserve a date and inventory with the balance of the initial staging fee due prior to the start of staging installation.   Seattle Staged to Sell, LLC personnel will require total design discretion and full access to the home during the installation.  Homeowners, agents, sub-contractors, cleaners and/or painters should not be present at the time of staging.  A $500.00 rescheduling fee will be charged for a change of the installation date with less than a ten-day notice.

    This approach not only keeps our work more interesting, but by doing this, we serve our clients better by addressing challenges unique to each home. 

    When we began our company, we knew that we wanted to be a business in which the designs would stay fresh and true to the house. We also knew that we would have to identify the targeted buyers and stage homes for that particular audience. In other words, micro-targeting and staging. This approach has served our Staging success storiesclients well and has been the KEY to so many of our success stories.  This is a topic that we could go on and on about.

    We receive validations in different ways. As an example, one recent validation came when we staged a particular Mercer Island house which was sold in just one hour. My client who was the listing agent, Michael Ackerman, called and told me that all of my business cards and flyers were taken by the agents who visited the broker’s open house. This resulted in my receiving a tremendous number of calls from the various agents who had visited this house requesting that we stage their next listing.  

    This massive and positive response was so overwhelming and gratifying for us. As any creative person would say, appreciation of one’s work is sweeter than anything. When we asked these agents what they liked about our staging, without exception, they all said that they loved the uniqueness of our design, the perfect furniture selection for this particular house, the way the open spaces were identified, and our attention to detail. 

    After seven years, we have been able to establish ourselves as one of Seattle’s unique and premiere home staging companies. Our patience and our vision is bearing fruit now and all of the extra time, money and labor that we invested in each unique home staging design have been well worth it AND these choices have branded us. Our brand, is something that we are very proud of. 

    Our design work is what attracts new clients to our business and the way we take care of our clients and their needs is how we retain them. Home sellers and real estate agents trust and choose to work with us. As the founder of Seattle Staged To Sell, I’m mighty proud of our business model. This has sent us jumping for joy! 

     

  • Seattle Home Staging – Preparing Houses For Sale

    Seattle home staging prepares homes for sale and helps home owners to achieve their sale goals and sometime even surpass it.

    When you are preparing your home to put it on the market for sale, you need to keep these facts in mind:

    1. Your home will be competing fiercely with the other houses on the market. Homes going on the market is like being on a beauty pagent and the prettiest one wins. Ask yourself, do you want to sell your house or do you want your house to sell your competition? Home staging makes the difference.
    2. 95% of home buyers look online before deciding to come in person to view the houses.  The SOLD sign goes up only after home bueyrs have visited the homes. Home staging creates beautiful online photos and entices home buyers to come in and take a look. 
    3. 85% can’t visulaize how to see themselves in the homes for sale. Home Staging defines the rooms for the home buyers and takes out the guessing game out. 
    4. Empty rooms look smaller than furnished rooms. Home staging not only defines the spaces, but it helps to showcase the size of the rooms. 
    5. Vacant homes stay on the market an average of 165 days where the house price has been reduced several time and in addition the upkeep cost of the house is ongpoing while the house stays on the market. Home staging reduces the number of days on the market or DOM since the national average of DOM for staged homes is 29. We, as a Seattle based home staging company, are proud to say that the average DOM for Seattle Staged To Sell is 19 days. Home staging is an investment and NOT an expense. 
    Seattle staged to sell home staging statistics.
    Our 2012 home staging stats have us jumping for joy!

    These before and after photos of  Seattle staged homes speak volumes of the importance of preparing homes for sale with home staging. 

    • Home Staging prepared and transformed this forgotten basement into a cozy media room. Do you think homebuyers would have been able to imagine the  possibilities  and different functions of this room without home staging? The answer is NO! Home staging parepares and defines every space of the house. Remember every space matters.

    Seattle home staging transforming homes
    The before and after photos shows how staging transformed and prepared this basement for home buyers.
    •  Home staging transformed this unidentified and small room into an inviting and cozy kid’s room. A well prepared house for sale sells faster by crushing the competition. 
    Seattle home staging transforming seattle homes
    Unidentified room was transformed into a cozy and inviting kdis room.
    •  Before home staging, this kitchen was dull and dark. After home staging this beautiful mid-century kitchen was transformed and the cabinets became one of hte higlights of  this house. 
    Seattle home staging company
    This kitchen looked tired and dark. Home staging transformed this space.
    •  Every room in this house was painted in strong and dark colors, which suited the home seller’s taste and life style while they lived in it. However, home staging created a cohesive and well identified bright rooms.
    home staging transformed this seattle Queen Anne house.
    Home staging transformed these rooms into cohesive and bright ones.

    These house transformations and results make home staging an investment and it is cheaper than the first price reduction. Be an informative home seller and hire a professional home stager to prepare your home for the market. Let the competition sell your and not the other way around. 

     

     

  • Queen Anne Neighborhood Craftsman Home Staging – A Builder’s Own Home

    Queen Anne Neighborhood Craftsman Home Staging – A builder’s own home where every detail has been taken care of beautifully!

    The Queen Anne neighborhood, a sought after Seattle darling of areas, sits on a hill close to the downtown area with a lot of old charm of its own. An abundance of Craftsman Style homes is one the most charming aspects of this neighborhood. However, I have come to know that not all Craftsman homes are created equal. This particular house, being a builder’s own home, is an example of this.  The beauty and craftsmanship of this house is obvious from the curb before you even enter the house.

    Staged Craftsman Style home in QUeen Anne
    When you want to sell a home, this is the kind of curb appeal that you want to have. Immaculate garden, beautiful planted pots for added color, and freshly painted and stained porch and stairs.

    Our Staging Strategy for this Queen Anne Craftsman home located at 813 West Newell Street and listed at $1.3 million, was to keep everything elegant and simple. By doing this, we were able not only able to emphasize the luxurious life style of the home, but also we were able to allow the beautiful finishes and details to speak for themselves.

    • Carefully and thoughtfully selecting furniture pieces and accessories for every home, we are able to create the right life style for each home for the targeted buyers. This approach that we embrace at Seattle Staged To Sell takes time and dedication and our home staging statistics strongly supports this effort. 
    An elegant library/music room with all the details of a craftsman home
    •  This room was a perfect setting for a library and/or music room. By keeping the colors muted, we were able to  direct the home buyers eyes to the craftsmanship of the details.
    staged craftsman style family room
    Family room with beautiful Craftsman Style windows
    • We selected a petit sectional and added cream pillows along with the black and white wall art pieces to ensure that the beautiful windows were showcased.
    Craftsman style bathrooms
    Keeping the bathrooms simple was the best home staging decision for this Craftsman house in Queen Anne.
    • The bathrooms of this house were so beautiful and elegant and for this reason, less was more for this room. This approach is another reminder that home staging is not the same thing as home decorating.  Home staging is for the targeted buyer and this concept is, unfortunately, something lost with some home staging approaches. 
    Staged Craftsman home style master bedroom
    Beautiful Craftsman Style built-ins in the master bedroom
    • This master bedroom had beautiful built-ins and we wanted to showcase that. In addition, some of the shelves had electric plugs and we let the home buyers know by adding a small lamp inside one of the shelf units. Everything in this room is classic and simple. The bedding and the accessories repeat the wall colors.
    craftsman style kid's room staged
    Who said classic can’t be fun?
    • We kept this child’s room classic and added the element of fun to it by our colorful accessories and lanterns. This room was ready to welcome those young home buyers. 

    This is how the listing agents described this Queen Anne Craftsman home in their marketing:

    Picture perfect Craftsman on lovely street close to everything. Builder’s own home constructed in 2002 to exacting detail, w/ classic high-end finishes & ideal layout. Grand entry flanked by living rm & library, formal dining w/ built-ins, butler pantry & kitchen/bkfst/family rm span back of home, open to covered porch, patio & lush private yard. Upstairs are lg master, WIC & luxe bath & 2 addl BRs, bath & laundry. Daylight LL w/ lg office/media, guest suite, 2 car gar. An amazing pristine home!

    When you hire and team up with us to stage your home, you will get a detailed home staging design especially created for YOUR home and YOUR targeted buyers. We have the experience and the knowledge to know what it takes to sell your homes and our track record echos this statement.