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  • Home Staging Pays Off (Literally)

    The idea of home staging can make sellers anxious. Bringing someone new into their home to redesign it may seem like an intrusion to some home sellers who have trouble letting go. Homeowners of smaller properties wonder if staging is worth it for their home. Therefore, home sellers who have not sold a staged house before may find the prospect daunting. However, the staging fee should not be thought of as a cost, but rather as an investment.

    “After our open house we had five separate offers, the winning one was nearly 25% over the asking price and nearly one hundred thousand dollars more than a nearly identical unit in the same building that sold just a couple of months prior.”  -Katie Myers, home seller

    Summit Ave Condo

     
    The Summit Ave condo in Seattle’s Capitol Hill neighborhood proved to be no exception. Prior to staging, this condo looked uninspiring and cramped. With our design, we brought energy into its rooms adding greatly to the property’s appeal.

    Importance of Home Staging

    We brought in bright colors, layered different textures, and mixed geometric and tribal prints tastefully to achieve a unique, eclectic look perfect for Capitol Hill. To read more about our design for this condo, go to our blog post: Energize Your Design. Buyers loved our design, and the home sellers quickly got multiple offers. In the end, they accepted an offer well above their asking price. In fact, they sold it for almost $100,000 more than what a neighboring unit sold for just a few months earlier.

    Home Office Home Staging Seattle

    The home sellers for this Summit Ave condo wrote us a stellar five star review on Houzz that pinpoints the importance of staging:

    “At the recommendation of our realtor, we engaged Seattle Staged to Sell to help us with our very small condo on Capitol Hill. Since we are remote, we had to interact mostly through email. They worked with the realtor to view the condo and develop a plan that highlighted home for the ideal demographic. The design proposal was through and outlined specific pieces of furniture and the overall design aesthetic they would use. Once we saw photos of their work my husband said, “…even I want to live here now,” about the 700 square foot space (we live in a 2000 square foot home in the San Francisco Bay Area). The home looked inviting, spacious, and modern after their work. After our open house we had five separate offers, the winning one was nearly 25% over the asking price and nearly one hundred thousand dollars more than a nearly identical unit in the same building that sold just a couple of months prior. No small amount of credit goes to our realtor and his excellent marketing skills, but I doubt we would have done so well without the help of Seattle Staged to Sell.”

    In conclusion

     
    After almost $100,000 higher than the original asking price and over the price of a recently-sold and nearly identical neighboring unit, it’s easy to say that the several thousand dollar price tag proves a worthy investment. As professionals, we know the housing market intimately, and can design to target a specific group of buyers most likely to purchase the home. By soliciting our expertise, home sellers invest in their success.

     

    For more information about the condo unit go to its Redfin Page.

    To read another example of the payoff of home staging: The Importance of Investing in Staging

  • Our 5 Favorite: Mid-century Bathrooms

    The Trend: Mid-century Homes.

    The Mid-century Modern trend returned several years ago, when the TV series Mad Men became a hit. Such success influenced the tastes of its large audience. Ever since, Mid-century homes have been popular on the market. Here are our five favorite bathrooms of the Mid-century homes that we staged this year.

    1) Clyde Hill Metallic Master Bathroom

    Seattle Mid-century Home Bathroom

    This Mid-century Clyde Hill home took us back in time to the 1960s. This property was an estate sale, put on the market by the children of the deceased owners. Their parents had kept all of the original Mid-century details, including the wallpaper, drapery, and light fixtures. This sophisticated master bathroom had its original metallic wallpaper that matched its Mid-century hanging lights, which made the room. We added simplistic accessories in matte, neutral tones to let the walls and lights to shine.

    2) Clyde Hill Powder Room

    Seattle Mid-century Home Bathroom

    We just could not get over the original light fixtures in this Clyde Hill home! We loved how the gold towel bar paired with the hanging lights to add elegance to this small, soft-toned powder room.

    3) Colorful Clyde Hill Bathroom

    Seattle Mid-century Home Bathroom

    This fun bathroom contrasted with the sleek sophistication of the other ones in the house. Located by the children’s rooms, this bathroom was bright and energetic. We were obsessed with the orange countertop with double sinks. The unique wallpaper, with its occasional orange spots that matched the countertop, cheered up the room.

    4) Kirkland All-Around Mosaic Tile Bathroom

    Seattle Mid-century Home Bathroom

    In the Mid-century era, tiles were often an iconic part of a home’s design. Colorful mosaics were extremely popular and eye-catching. We loved how this mosaic design in different blues contrasted the dark, reddish hues of the wood cabinets and trimmings.

    5) Shoreline Mosaic Band Bathroom

    Seattle Mid-century Home Bathroom

    This bathroom in our partial stage followed the Mid-century colorful mosaic trend with narrow bands across the walls. The green, blue, and brick color tones in the tiles created a rich, earthy atmosphere.

    In Conclusion.

    The Mid-century trend is still going strong. These five bathrooms stood out to us in our 2016 Mid-century stages. Their original wallpapers, colorful tile mosaics, and light fixtures helped sell the homes.

     

    You might also like to read: Energize Your Design.

  • Our 5 Favorite Last Minute and Budget-Friendly Thanksgiving Decor Ideas

    Thanksgiving is a stressful time for many. Hosting people is often a daunting task, and the holiday season is no exception. In addition to the ambitious task of cooking Thanksgiving dinner, prepping your house for friends and family can be overwhelming.

    We put together a list of five of our favorite last minute and budget-friendly Thanksgiving DIY decor ideas so you can easier achieve a festive look and focus most of your energy on the turkey.

    The List

       1) Festive Fall Lanterns

    fall-lanterns Photo from Love, Lipstick, and Pearls; http://lovelipstickandpearls.blogspot.com/

    What better way to welcome guests into your home than this autumnal front display? With this sophisticated take on the Jack O’Lantern, you can greet your guests before they even reach your front door!

     

    2) The Decorated Fireplace Mantel

     Fall Thanksgiving Decoration Ideas Photo from Midwest Living; http://www.midwestliving.com/

    We love this idea to add an extra pop of color to your home for the holidays. Pumpkins, squashes, and gourds are still sold at grocery stores, and most likely you will have to make several trips to the super market on Thanksgiving anyways. They are an effortless way to decorate for Thanksgiving. If you want to add to the display, craft stores such as Hobby Lobby carry different options of cheap faux autumnal florals that you can reuse every year.

     

    3) Harvest Themed Candles

    Fall Thanksgiving Decoration Ideas Photo from Quirky Combinations; https://quirkycombinations.wordpress.com

    Thanksgiving is a celebration of coming together and sharing the bounty of the year’s harvest. Candles are a great way to dress up the dining table. With these quick and easy DIY candles, you add to the festive atmosphere without much work–and without breaking the bank. All you need are candles, clear candle holders, and corn or cranberries to anchor the candle.

    fall thanksgiving decoration ideas Photo from First For Women; http://www.firstforwomen.com/

    4) Gold Pumpkins and Acorns

    Thanksgiving decoration Ideas FallPhoto from A Pumpkin and a Princess; apumpkinandaprincess.com

    This DIY project is a bit more ambitious and time consuming than the others, but it is still relatively easy. You will need paint or spray paint, pumpkins, and pinecones. Incorporating metallics is a great way to add an air of sophistication to your Thanksgiving table setting. Simply collect some pinecones and branches and purchase autumnal produce and paint them gold or silver. Once dry, add them to a table runner and you will have an elegant display.

    5) Paper Table Runner

    Fall Thanksgiving Decoration Ideas

    Photo from Design Improvised; http://www.designimprovised.com/

    This DIY Thanksgiving decor idea is not only beautiful but also incredibly practical. You can create your own table cloth by using butcher paper, leaf stencils, and paint. The best part: the easy clean up. Chances are that someone in the family will spill their food or drink on the table cloth. With this tablecloth, you won’t have to worry about stains; simply recycle it at the end of the night.

     

    Thanksgiving does not have to be stressful; it is an occasion that should be spent enjoying time off with family. These five easy DIY decoration ideas will get you and your home in the festive spirit to ensure a successful Thanksgiving dinner party.

  • Staging Sells Homes

    The Real Estate Staging Association recently released the most current figures on home staging. The 2016-RESA-Home-Staging-Statistics-Report-Final (1)results show what many in the industry already know: staging sells homes. In a recent study, they found that unstaged homes spent, on average, 184 days on the market. That’s approximately six months; six months of paying your mortgage, and six months of mounting bills! Once these homes were staged they sold within an average span of 41 days. Amazingly, the homes that were staged originally sold at an average of 23 days per home. Even in the hottest market, staging gives your home an edge that unstaged homes do not have.

  • Modern Sammamish New Construction

    Photo-Mar-11-8-05-54-PM-800x531[1]

    Seattle Staged to Sell had the privilege to stage a beautiful house nestled in the Sammamish area. The new construction transitional home is tucked in a quaint neighborhood surrounded by lush greenery, which inspired us to bring the outdoors in! While the home has a very classic look we were able to choose neutral colors for the furniture pieces with touches of blues, greens, and hints of yellow to make the inside of the house pop.Read more

  • A Staged Seattle Home in a Queen Anne Neighborhood SOLD in 4 Hours!

    One of the things that makes Seattle such a fascinating city is the presence of so many unique and charming neighborhoods.  Queen Anne is one of those, sitting beautifully on top of a hill and filled with distinctive and interesting homes. When we receive calls to stage Queen Anne homes, we get super excited. 

    Last month, I received a call from a new agent from RE/MAX Realty. She told me that in the previous year she had seen one of my staged homes in Queen Anne and had picked up my card AND had kept it all this time. Now she was ready to work with a new home stager and wanted me to look at her upcoming listing in Queen Anne. 

    This house had much of the old world charm and a bit of an unusual floor plan due to a later remodel. This agent told me from the beginning that the house had challenging floor plans and that it needed a very thoughtful design, otherwise it would not appeal to home buyers. Without even seeing it, I knew immediately that I wanted to stage this Seattle Queen Anne neighborhood house. After all, I love a challenge! 

    And yes, the agent was right — the living room did have a challenging floor plan:

    • The addition didn’t flow into the existing space smoothly, but from the start, I knew how to make this work.  We needed to divide the living room.
    • The large windows, even though very beautiful, were totally off-center and the window seat made it difficult to place the furniture in this space.
    • The fireplace was in the far corner and this focal point competed with the windows.

    Solution: Divide & Conquer! To stage and define this house for the potential buyers, we had to define the new addition separately from the rest of the living room, yet still create a sense of flow. We decided to use the same sofa and love seat in both of these rooms as well as the same color palate. This manner of repetition in staging homes is an effective way to make these difficult types of floor plans work.

    A week later, the agent called to tell me that her listing was in escrow and that from then on she would have all of her listings staged.

     

  • A Small House with a BIG Personality

    Some homes are charming just because they are small. Small homes with big personalities are some of my favorite homes to stage and this could not be truer than this Seattle home on South Weller Street which belonged to one of my Realtor clients, Allie.

    Allie called and asked if I could stage her own rental property. To me, when a real estate agent, especially a well seasoned and experienced one like Allie, asks to stage their own property, it is a HUGE honor. 

    It was so easy to fall in love with this small house. The big personality was oozing out and as I told Allie, we just have to go with the energy of the house. The house was built in the early 1900’s, and like any other older home, it had its own old charm. However, something about this (the big personality) was screaming at us “I can be a modern home too.” As always, I listened to the voice of the house. I told Allie that we needed to mix the traditional with the modern. This house demanded it.

     

    • I suggested painting the house a beautiful soft white grey, Balboa Mist by Benjamin Moore, to instantly freshen up the house and to add a modern feel to the old charm 
    • Selected modern wall art pieces
    • Added red accent color throughout the house
    • Selected modern sofa and chairs
    • Chose to go with vintage Persian rugs
    • Brought in the old charm feel to the kitchen
    • Highlighted the amazing sunroom

    By listening to the voice of the house and staging it accordingly, we were able to help the potential home buyers who came through this house to hear through this voice and feel the big personality of the house. It was sold in just days with multiple offers and fetched $49,000 MORE than the asking price.

    It was an honor and a privilege to stage this house for one of my own clients, and help her meet her sales goal and even surpass it. I know she had the choice of working with any home stager and I’m honored that she trusted her own home in our hands.

     

  • Staged & SOLD Magnolia Townhouses

    Magnolia modern townhouses Staged&SOLD in just hours! Wonderfully made buildings plus staging and marketing translates into success.

    I know I have said this a thousand time, but it is easy to fall in love with your staged homes. At least we at Seattle Staged To Sell do. Usually, when we go to stage homes, there are about four of us. Initially we walk through each home to discuss what is happening in each room and this is when WE get emotionally attached to our staged homes.

    Staged and SOLD in hours
    Staged and SOLD in hours

    When we were walking through this townhouse, room by room, we couldn’t help by falling in love with the finishes and the beautiful details. What we loved the most:

    1. The fact that this house is built GREEN – This is a plus for this day and age
    2. Loved the drift wood style wood floors – Did we say loved, meant to say we LOVED the floors
    3. Unlike most builders, the carpets where in rich olive color. It was such a delight to see this bold choice and not another beige color carpet.
    4. The sleek shiny kitchen cabinets and the contrast between their textures and  the mat finish of the floors
    5. Kitchen counters – white quartz counters
    6. Bathroom floors – gorgeous dark stones
    7. Not sticking a powder room of the kitchen on the main floor, just so each floor has a bathroom. I personally feel that bathrooms right by the kitchen is not a nice feature. Another bold move.

    All of these reasons and features grabbed the buyers hearts just as they captured our hearts. SOLD in just hours, both units, is not just because of luck. Beautifully built homes, staged, and marketed strongly results in success as we mentioned earlier on.

    The agent had this to say about the property:

    New Built-Green modern view home in desirable Magnolia features attractive design & high end construction. This stand alone/detached townhouse boasts a beautiful open floor plan providing space & comfort. 3BR’s include a master-suite w/large walk-in-closet & private view deck. Sizable garage. No expense spared w/quartz counters, induction range, ductless mini-split high energy efficiency w/ A/C, brushed white oak flooring, designer porcelain tile & limestone entry. You’ll love this neighborhood.

    And home buyers did. It’s just too bad there were not more two town houses.

  • Houzz 2013 Awards in Best Design & Customer Satisfaction Categories

    We are honored to have received the Houzz 2013 awards in both categories, Best Design and Customer Satisfaction.

     

    Houzz.com award for best design in 2013 
     
     
    When I began Seattle Staged To Sell, I had one vision in mind which consisted of three goals. As crazy as it may sound, making money was not one of my goals.
     
    What mattered to me were:
     
    • Our Relationships – I wanted our clients to have an unforgettable experience working with us. Having gone through some tough times and experiencing losses, I understood from the start that all circumstances are different and not all home sales are for happy reasons. I’m a firm believer that being able to empathize allowed me to connect with clients in a deeper way and this made their experience of working with us memorable. We didn’t advertise our business, our clients did that with their referrals. 
    • Our Designs – Providing unique designs for each of our homes was very important to me from the start. I have seen designs that have been repeated too many times and they have become generic. Even if it meant saving money by creating cookie cutter designs, I was not willing to do it.  Again, this might sound crazy when you are starting a new small business and every penny counts, but I felt that individual touches and listing to every home’s voice is the only approach in designing homes. Prepackaged bins might save time in the long run, but saving money was not my focus. Creating beautiful designs was. We never made our designs about furniture pieces, but rather, about creating life styles for each home. 
    • Keep Loving What We Do – What is the fun of doing anything if you don’t love and enjoy what you are doing? What makes us love what we do even more? Our relationships with our clients and coming up with more unique designs. We have been blessed working with wonderful home owners and realtors, who just give us so much positive energy. 

    This is why when we received this award, the 2013 Best Of Houzz, it made us jump for joy. After being in business for eight years and looking back, we realize that our little successes have been because of our vision and not compromising. This award is another validation of our vision and this is why we feel so proud and yet also, so humbled.

    the best of 2013 houzz award

  • Our 2012 Seattle Home Staging Statistics & Fun Facts

    Bar-Graph-1-1

    A Happy New Year to all of you and welcome to 2013!

    As usual, THANKS to an outstanding and dedicated team as well as YOU, our clients, we had an amazing 2012. It is always exciting for us to look back at this time of the year and see how we have grown as a company and as people. I’d like to take this opportunity to share some of our 2012 successes with you.Read more